Bristol Harbour ‘Alien’ Revealed As Viral Stunt for New TV Show

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By The Watch Blog
12-6-13

      A series of paranormal videos released on YouTube and alien events in Bristol this week, were revealed today to be part of an elaborate marketing stunt by UKTV’s entertainment channel, Watch.

The guerrilla campaign was created to launch 'The Happenings', an audacious new illusion series featuring master magicians ‘Barry and Stuart’, a new show from the producers of Derren Brown.

The various videos, which feature paranormal and strange occurrences, have accumulated over 1m views since they appeared on the popular online video sharing network over the last four months.

The latest instalment of the elaborate social media campaign saw the appearance of a giant, bioluminescent 'alien' creature in Bristol this week.

Bristolians took to social media to report a 15ft, squid-like E.T. pulsing beneath the water in the city's harbour.

Videos and images shot by stunned locals of the tentacled alien first appeared on Tuesday (Dec 3).

Within 24 hours, speculation about the creature's identity reached fever pitch on Twitter, Facebook and social forums. Over 3.5 Million Twitter impressions related to the sightings have been recorded in over the past three days.

The sightings drew debate among leading marine biologists. . . .

. . . A ‘Promoted Tweet’ campaign was bought against relevant hashtags and footage from the live events in Bristol are being used in TV ad spots to promote the show. . . .

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See Also:

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